Four ANZCA media releases highlighting ASM ANZCA and FPM research papers and presentations were distributed with Melbourne’s top-selling Herald Sun newspaper following up with interviews and two articles and a radio interview on Sydney syndicated radio station 2SM. These reached a combined print and broadcast audience of nearly 650,000 people.
Friday 30 April
Back pain image screening on rise despite calls to limit use, conference hears
FPM symposium presenter Professor Flavia Cicuttini was interviewed about her presentation on back pain screen imaging and research for Sydney radio 2SN’s 7.30am news bulletin, reaching an audience of 20,000 listeners. The 2SN bulletins were syndicated to other NSW radio stations 2AD (Armidale), 2DU (Dubbo), 2EL (Orange), 2GF (Grafton), 2MG (Mudgee), 2MO (Gunnedah), 2NZ (Inverell), 2PK (Parkes), 2RE (Taree), and 2VM (Moree).
Saturday 1 May
COVID-19 a “call to arms” for action on obesity, conference hears
Professor Anna Peeters, one of the featured speakers in the Saturday session on obesity and pain, was interviewed by the Herald Sun medical editor Grant McArthur ahead of her presentation and the article “Call to ensure obesity fight stays a priority” ran on page 8 of the print edition on 1 May. The article reached an audience of 305,000 people.
Sunday 2 May
Three months after surgery many Australian patients are still taking opioid medication
Dr Megan Allen’s FPM Free Paper session presentation on opioid stewardship was reported in the Herald Sun newspaper following ANZCA’s media release. The page 6 article on Monday 3 May “Too many pain pills a problem” reached an audience of more than 300,000 readers.
Monday 3 May
Pain management in Australian hospitals still inadequate for some patients, anaesthetists warn
(Launch of Acute Pain Management: Scientific Evidence on 2 May)