Six ANZCA media releases highlighting ASM ANZCA and FPM research papers and presentations were distributed with Melbourne’s top-selling Herald Sun newspaper, the West Australian newspaper and ABC radio following up with interviews and articles. These reached a combined print and broadcast audience of nearly two million people.
Friday 29 April
MEDIA RELEASE
Migraines, opioids and spinal surgery key topics for pain meeting
FPM Dean Associate Professor Mick Vagg was interviewed about the FPM Symposium program by Sydney radio station 2SM.
Saturday 30 April
MEDIA RELEASE
Eight in 10 young children experience sleep problems after operations
ANZCA Trainee Research Prize winner Dr Vivian Liang was interviewed by the Herald Sun about her study of sleep disturbances in children. The page 21 lead article was featured in the Sunday Herald Sun on 1 May and reached nearly 800,000 readers.
Sunday 1 May
MEDIA RELEASE
Women expected to tolerate pain of childbirth with “epidural injustice” the result, conference hears
Dr Ian Maddox’s SIG STAT obstetric anaesthesia session was previewed as an exclusive page 3 report “Perth anaesthetist Ian Maddox says women in childbirth not being prioritised properly for pain relief” by journalist Kate Emery in the WA Sunday Times. The article was also syndicated to another 16 WA online news outlets including the Kalgoorlie Miner, the Bunbury Herald, the Broome Advertiser and the Albany Advertiser and reached a combined print and online audience of more than 700,000 people.
Monday 2 May
MEDIA RELEASE
Two new leaders for ANZCA and its Faculty of Pain Medicine
ANZCA distributed a media release following the ANZCA annual general meeting to announce the new leadership for ANZCA and FPM.
An embargoed media release was distributed ahead of Dr Tom Painter’s POISE-3 clinical trials research presentation on 3 May.
Tuesday 3 May
MEDIA RELEASE
Professor Kate Leslie’s presentation “Inclusion characteristics and outcomes in male and female trial participants” was followed up by ABC Radio Melbourne who interviewed Professor Leslie for their news bulletins. These were syndicated to nearly 50 ABC radio news bulletins across Australia reaching more than 600,000 people.
